It is the oldest active distillery in Latin America. Jose Cuervo is the most famous name in tequila, and for most people, the association is with lime, salt, and headaches from their college days. 100 percent agave tequila is a complex, delicate, and refined spirit that’s intended to be sipped. Cuervo might seem like a 20 th- century college mainstay, but it actually got its start with a royal grant of land. The train to Tequila. [19], Especial Reposado (commonly referred to as "Cuervo Gold") is a blend of reposado and younger tequilas of at least 51% agave, with caramel coloring added to the finished product to give it the gold color, also known as joven tequila. [4] In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. Reserva de la Familia is a high-end offering of 100% blue agave tequila,[13] matured in the La Rojeña distillery's private cellars. "[38] Recorded by Shelly West in 1983, it was named Billboard magazine's 1983 Country Song of the Year[38] after reaching number 1 on the Billboard country songs chart.[39]. Cuervo Name Meaning. Pronunciation of jose cuervo with 2 audio pronunciations, 1 translation and more for jose cuervo. Light and mild. iPod). The name quickly grew for the next 100 years to include somewhere between 2.5 million and 5 million agave plants on over 10,000 hectares by the turn of 20th century. In the 2004 MMORPG game World of Warcraft, there are some items referencing Jose Cuervo, like "Cuergo's Gold" and "Hozen Cuervo". How to say jose cuervo in English? The drop of sweat that remains in his red paliacate is a faithful witness that the hardest work, the one that is not seen in the bottle, is there and only there. "[42], "If you're in the market for boozy Red Hots, Jose Cuervo's Cinge should do the trick. Añejos have a darker gold color and more flavor contributions from the barrel, as they are typically aged 1 to 3 years in oak barrels. The fastest-growing segment has been super-premium blue agave spirits. [12] In 1964, tequila makers were allowed to obtain up to 30% of the sugars in tequila from sources other than the agave plant. Silver was launched in 2011.[25]. Jose Cuervo Will Send a Life-Sized Cardboard Cutout of You to Your Friends & Family ... that doesn’t mean traditions can’t live on," a rep for the company said in a statement via email. Reposados have a pale amber color, as they typically spend 2 to 12 months in oak barrels. Extra añejo, which has an even darker color and richer flavor, is 100% blue agave and aged more than three years. [6] Its varieties, Silver and Reposado, are 100% agave tequilas. It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas,[9][26] and awarded the Beverage Tasting Institute's highest rating, Superlative. The name quickly grew for the next 100 years to include somewhere between 2.5 million and 5 million agave plants on over 10,000 hectares by the turn of 20th century. [A], Cuervo's Tradicional has been produced since 1795. [10] Tequila was known as "mezcal de tequila" until 1893, when tequila makers and the Mexican government dropped "mezcal" from the name. 1. [9] Cuervo was the first distiller to bottle tequila, at a time when other distillers were still using barrels. The Cuervo name traces its history all the way back to 1758 with Jose Antonio Cuervo. Spanish: from cuervo ‘raven’, ‘rook’ (Latin corvus), applied as a nickname for a man with strikingly glossy black hair or for one with a raucous voice, or as a habitational name from a place named with this word, for example El Cuervo in Teruel province. Jose Cuervo Especial. 1. Cuervo Especial products are mixto tequilas. lemonade, ice, strawberries, lime juiced, lime, Jose Cuervo. Mi poema favorito es 'El cuervo' por Edgar Allen Poe.My favorite poem is 'The Raven' by Edgar Allen Poe. Translate Jose cuervo. Nutritional Information,", "Jose Cuervo Golden Margarita (12.7% alc. Nuevos estudios indican que los cuervos son incluso más … Jose Cuervo Cuervo express waits for its party goers for a ride to the ideal party destination. [5] According to the Distilled Spirits Council of the United States, the US demand for tequila has risen over the years, with 12 million cases shipped to the US in 2012, a 54% increase as compared to a decade earlier. cherry, Jose Cuervo, sweet and sour mix, margarita mix, chile powder and 1 more. A Closer Look at Jose Cuervo® For any investment decision to make sense, one has to take a closer look at the brand that’s being offered. I forgot what I came to forget" Come on now think about it... punkass555 on November 17, 2004 Link No Replies Log in to reply Have you tried it yet? Upon arrival in Tequila, guests are able to take a tour of the Jose Cuervo factory and La Rojeña distillery.[17]. Silver and gold tequilas are two of the five different types of tequila. This type is called “blanco” or “white”. Tequila made further advances in the US during World War II, when many US distilleries switched to war-related production and there were restrictions on European imports. Hover on a tile to learn new words with the same root. [10], Upon the death of Don Jesús, his wife, Ana González Rubio, inherited La Rojeña and in 1900 married José Cuervo Labastida, head of La Constancia. It has long been one of, if not the best selling tequilas world wide. [6][17] After Ana González Rubio married José Cuervo Labastida in 1900, he renamed the distillery La Rojeña, and was the first to call the tequila produced there Jose Cuervo. [8], By 1880, the Cuervo family had begun individually bottling tequila for commercial distribution. Lemonade Teagarita Mixed Drinks The New York Melrose Family. [9] Its first edition sold out weeks after its release. Voy a comprar una botella de José Cuervo de la licorería para hacer margaritas. Part of Cuervo was owned by Distribuidora Bega, and, starting in 1979, the other part was owned by Grupo Cuervo, made up of Beckmann, his son Juan Beckmann Vidal, José Luis Campos, and Heublein Inc.[11], Along with Sauza, Cuervo began to dominate the tequila industry in the 1940s. Blanco Tequila. With tensions running high over trade and politics between the U.S. and Mexico, tequila maker Jose Cuervo is set to raise more than $700 million going public. Silver tequila is clear in color and usually not aged, although it can be aged up to 60 days. Then, in the 1980s, more American tourists visited Mexico, discovering tequila. The Cuervo name traces its history all the way back to 1758 with Jose Antonio Cuervo. [1][15] After it was unable to acquire the brand, Diageo announced in December 2012 that it would end the US distribution deal. Sadly, many people never realize that Tequila has so much more to offer, and even Jose Cuervo has some surprises up its sleeves. CUERVO WAS THE FIRST PRODUCER OF TEQUILA IN THE WORLD. [8] The damajuanas were later replaced with individual bottles, making it easier to transport the tequila across the border to America. A word or phrase that is a proprietary term owned by a brand (e.g. [18] It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas,[26] and on a list of the 18 best tequilas in the world in Men's Journal in 2013. [32], In 1979, Jose Cuervo became beach volleyball's first major sponsor. [9][13] All Jose Cuervo tequila continues to be made in the town of Tequila in the state of Jalisco in Mexico. I'm going to get a bottle of Jose Cuervo from the liquor store to make margaritas.Voy a comprar una botella de José Cuervo de la licorería para hacer margaritas. This is tequila in it’s purest form. Jose Cuervo Gold is the most marketed Tequila in Mexico and even though the competition from 100% agave is ferocious, Jose Cuervo is still pretty much the best one out there. The “History in a Bottle” concept reflects the heritage of the Cuervo brand. The song "Ten Rounds with Jose Cuervo" by country music artist Tracy Byrd documents a man's night drinking Cuervo after his girlfriend breaks up with him. An original since 1795. Jose Cuervo, the number one tequila in the world. It’s the freshly distilled spirit without any oak aging … If tequila is a product that is not going anywhere anytime soon, Jose Cuervo® is a brand that has proven its name in the industry. jose cuervo – the history of josÉ cuervo 1758: The King of Spain grants Don José Antonio de Cuervo lands to cultivate and harvest the blue agave. In Carrie Underwood's 2008 song Last Name (song) describing a woman meeting a man at a club and later eloping with him in Las Vegas after having had too much to drink that night, Cuervo tequila is referenced in the line "So I'll blame it on the Cuervo". See authoritative translations of Jose cuervo in Spanish with example sentences and audio pronunciations. While still a small market share overall, the relatively high prices of these extra-aged agave spirits, combined with increased consumer interest, means we can now discuss XA tequilas like we do Scotch or Cognac. [3], Jose Cuervo is family-owned and is run today by the Beckmann family of Mexico, descendants of Don José Antonio de Cuervo. A word or phrase that is a proprietary term owned by a brand (e.g. A proper noun refers to the name of a person, place, or thing. Fun Facts about the name Cuervo. I'm going to get a bottle of Jose Cuervo from the liquor store to make margaritas. [11] Reserva de la Familia is classified as an extra añejo tequila, meaning it is 100% agave aged over three years in an oak barrel, giving it a deeper golden color with a richer flavor more typically tasted in scotch or brandy. It reached number 1 on the Billboard country songs chart in 2002. Margarita Chicken Tacos Love Bakes Good Cakes. The problem I have with Jose Cuervo is that they should be enriching the lives of all tequila drinkers by spreading the message of … He was the first to package the tequila into damajuanas (rope-encased jugs), where previously they had been stored only in wooden barrels. JOSE CUERVO – THE HISTORY OF JOSÉ CUERVO 1758: The King of Spain grants Don José Antonio de Cuervo lands to cultivate and harvest the blue agave. “Plata” or “silver” on the other hand, despite its color being the same as “blanco”, is an aged version of tequila which got decolorized after being kept in barrels for months or years. [29] Golden Margarita contains Grand Marnier liqueur along with Cuervo Gold, and is 12.7% abv. The train travels 60 kilometers from Guadalajara to Tequila, taking 2 hours to journey through the agave fields and past volcanoes. [30] The Margarita Mix does not contain any alcohol. The company is now owned and run by heirs of the Cuervo family, the Beckmann family In 1758, José Antonio de Cuervo received a land grant from the King of Spain in the Mexican state of Jalisco. The jimador smiles when he sees the camera. [3], Jose Cuervo is produced at the La Rojeña distillery in the state of Jalisco in Mexico. General Comment this song has perfect meaning, its near impossible to go ten rounds with jose cuervo though, but minus the humor, this song is about a relationship gone wrong. " [18] It would become Cuervo's first extra añejo offering after the high-end distinction was created in 2005. The nauseating, sketchy stuff is known as "mixto," and Jose Cuervo Especial is a confirmed mixto tequila (via Tequila Matchmaker). [11] Tequila first made significant inroads into the United States during the Prohibition era, when it was smuggled from Mexico into southwestern US states. It is possible the name you are searching has less than five occurrences per year. Jose Cuervo Express travels across the agave landscape with the magic of years past. Dana Cimilluca, Paul Sonne and Simon Zekaria, Source: Impact Database: Top Ten Brands Worldwide 2011, Tom Kelley, “Songwriter turns to video after big ‘Jose Cuervo’ hit,”, Distilled Spirits Council of the United States, "Flavored Tequilas: Only for the adventurous (or young)", “Diageo Ends Its Attempt to Buy Jose Cuervo Tequila,”, “McCann Wins Cuervo as Tequila Leaves Diageo in U.S.,”, “Diageo Is Said to Be in Talks to Buy Jose Cuervo Tequila Brand From Family,”, “Tequila’s History: 18th & 19th Centuries,”, “At Jose Cuervo, 254-year old tradition reigns,”, “Tequila’s History: 20th & 21st Centuries,”, “Drinking Tequila but Thinking Cognac, Maybe?”, “Diageo ends talks to take control of Jose Cuervo tequila business,”, “Diageo calls time on Jose Cuervo talks,”, “Cuervo: Diageo Split Has Created Better Opportunity,”, "Proximo To Spend $10 Million on Jose Cuervo Cinge Launch", "Review: Jose Cuervo Cinge Cinnamon Flavored Tequila", “Jose Cuervo Launches Tradicional Silver Tequila,”, “Jose Cuervo Platino Tequila. Is this the present you’re looking for?”, "Jose Cuervo Authentic Margarita, Classic Lime (9.95% Alc.) Here's what's included: SpanishDict is the world's most popular Spanish-English dictionary, translation, and learning website. Unfortunately, in the 1930s, the estate was broken up into smaller farmsteads. Especial Silver is an unaged white tequila containing at least 51% agave, with the remainder being made up of sugarcane spirit. [31], 1800 Tequila, owned by Jose Cuervo and previously labeled Cuervo 1800 before being distributed by Proximo Spirits starting in 2008, is a 100% agave tequila, available in various silver, reposado and añejo varieties. Tequila is naturally clear after fermentation and distillation are complete. [40] Other country songs that mention the liquor are "The Dope Smokin' Song" by Hank Flamingo and "Drink Canada Dry" by David Allan Coe. Its affordable price point and general smoothness make it a good workhorse tequila. The manufacturing of mezcal is an art, and frankly, we can't stand to see tequila reduced to frat parties, cheap shots, and $5 margarita specials on Cinco de Mayo. [11] During a blue agave shortage in the 1970s, Mexican regulations were further revised to require that tequila contain only 51.5% agave. [8] Cuervo's first bottled tequila was sold in 1906. Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico that is distilled to create tequila. The leaves are chopped off and the core is cooked and crushed to create juice, which is fermented and distilled to make tequila. [27], Reserva de la Familia was introduced in 1995 to celebrate the 200th Anniversary of the distillery. [5][20][21], In 2013, Proximo launched Jose Cuervo Cinge, a cinnamon-infused 35% abv version of Especial Silver. How to say cuervo In English - Translation of cuervo to English by Nglish, on-line comprehensive Spanish – English and English – Spanish Dictionary, Translation and English learning by Britannica, Including: Translation of words and sentences, English synonyms, example sentences, related phrases, audio pronunciation, personal word lists and more Sure, Jose Cuervo is the first Tequila company to go to market, but that doesn’t mean they’ve taken the torch they picked up and carried it to a great future. [13] Agave plants take 10 to 12 years to mature and become ripe, while sugarcane can be harvested every year, so blending the agave spirit with sugarcane spirit is a cheaper method, while using 100% blue agave plant is more expensive. 1795: Cuervo obtains the first concession of king Carlos IV of Spain for the commercial production of tequila. The resulting unaged, clear tequila is then diluted with water to bring the alcohol content down to around 40%. Jose Cuervo; Jose Cuervo falls into the Standard category by price point, however, that does not mean it is significantly less quality. The tequila maker is creating actual life-sized cardboard cutouts (with a … [36], Cuervo Gold is referred to in Steely Dan's song "Hey Nineteen", on their album Gaucho, released in 1980. Jose Cuervo Especial might get the job done if you're just looking for a quick buzz, but here's why you'll want to stay away it. iPod). It is the best selling tequila in the world, with 35.1% market share of the tequila category worldwide and 33.66% share of the US tequila category as of July 2013, nearly twice the share of the second-leading brand. The reposado achieves its amber color through six months of barrel aging. (animal) a. raven. [1][7], The blue agave plant has spiked leaves and a round, fleshy core (the piña). And pretty much every tequila brand is on board with an extra añejo, from Patrón to Jose Cuervo to dozens of craft distillers. "[37], In 1978, after a stint as a poster girl for Jose Cuervo Tequila, Cindy Jordan wrote a country song titled "Jose Cuervo", the first song she ever wrote. Jose Cuervo Gold is the most marketed Tequila in Mexico and even though the competition from 100% agave is ferocious, Jose Cuervo is still pretty much the best one out there. Jose Cuervo is a brand of tequila that was founded in 1795 by Don Jose Antonio de Cuervo. The song references the tequila in the lyrics, "Jose Cuervo, you are a friend of mine. A moody 2013 ad campaign for Cuervo Especial starred actor Kiefer Sutherland. Aroma: Sweet, sweet, sweet. See Fireball and discussion therein. But does this mean you should invest in Jose Cuervo® if it does go public? [12], In 1989, the Beckmann family sold 45% of Jose Cuervo to International Distillers and Vintners (IDV), a division of Grand Metropolitan PLC. There are three variations of gold tequila. The only mixto on the list, meaning it’s not 100% agave. Clocking in at 35 percent alcohol by volume, this syrupy hooch has about as much in common with tequila as. [3] As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, and a fifth of the world's tequila by volume. In 1795, his son, Jose María Guadalupe de Cuervo… Jose Cuervo is a great option if you're providing for a crowd since it tastes great and won't hurt your pockets. The company shipped its first export of three bottles across the border in 1873. From then on, the brand became Jose Cuervo Tequila. Unfortunately, in the 1930s, the estate was broken up into smaller farmsteads. [16] In a deal first announced in March 2013, Proximo Spirits, a company owned by the Beckmann family, took over Jose Cuervo's distribution beginning in July 2013. In 1900, José Cuervo Labastida decided to brand the tequila as Jose Cuervo. Platino is 100% agave, handcrafted using a proprietary process in which the steam is recaptured to bring in more flavor before the tequila is chill-filtered. And pretty much every tequila brand is on board with an extra añejo, from Patrón to Jose Cuervo to dozens of craft distillers. Spanish: from cuervo ‘raven’, ‘rook’ (Latin corvus), applied as a nickname for a man with strikingly glossy black hair or for one with a raucous voice, or as a habitational name from a place named with this word, for example El Cuervo in Teruel province. [3][11][14] Starting in 2011, Diageo, the world's largest liquor maker, was in talks to acquire Jose Cuervo from the Beckmann family[7] for in excess of $3 billion. In 1889, Mexican president Porfirio Díaz awarded Cuervo its first gold medal for the quality of tequila it produced. ),", "Jose Cuervo Margarita The Original Mix , Classic", Proof66.com Award Summary for Jose Cuervo Reserva de la Familia, “Beach Volleyball Tour Seeks Lasting Impact,”, “Beach volleyball: Jose Cuervo Series doubles events for 2012 tour,”, “The Business of Professional Beach Volleyball Shows Promise As Final Event of 2013 Approaches,”, “Ad of the Day: Kiefer Sutherland Sells It In Noir for Jose Cuervo,”, https://en.wikipedia.org/w/index.php?title=Jose_Cuervo&oldid=992379190, Food and drink companies established in 1795, Articles with dead external links from February 2020, Articles with permanently dead external links, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, Pre-made margarita, made with Cuervo Gold, Lower calorie pre-made margarita, made with Cuervo Gold, available in Lime and Wild Berry flavors, Pre-made margarita, made with Cuervo Gold and Grand Marnier liqueur, Pre-made margarita that doesn't contain alcohol, available in Lime and Strawberry Lime flavors. It is the best-selling tequila in the world,[1] with a 35.1% market share of the tequila sector globally[2] and a 33.66% share of the US tequila sector as of July 2013. Each barrel is marked with the crow symbol. Taste: Very sugary followed by notes of citrus and pepper. [34][35] With the return of the AVP tour in 2013, the Cuervo Series was not continued. Jose Antonio de Cuervo, Mexican on whose land granted by King Ferdinand VI of Spain the first blue agave was planted for the production of tequila; Jose Maria Guadalupe Cuervo y Montana, son of Jose Antonio de Cuervo, first to produce tequila in Mexico; José Cura, Argentinian tenor [22][23][24] It is one of many cinnamon-infused liquors on the market. Cuervo offers a variety of options, from plain old Silver to a well aged Reserva de la Familia and even pre-mixed margarita options. [19], The Jose Cuervo Express train was opened to visitors in February 2012 to help promote tourist development in the Jalisco area. It has been making world-class tequila for over 250 years, from the largest agave holdings that you can find in the world. [18], Cuervo Especial products are mixto tequilas. This was the birth of the tequila industry. [18] The extra añejo designation for tequilas aged more than three years was approved by Mexico's National Committee on Standardization in 2006. Especial Silver is an unaged white tequila containing at least 51% agave, with the remainder being made up of sugarcane spirit. The distillery was officially founded in 1812. 1795: Cuervo obtains the first concession of king Carlos IV of Spain for the commercial production of tequila. Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. masculine noun. [26] It is no longer available. If you're looking for real tequila — one you can sip, rather than slurp — it's crucial to scope out a 100-percent agave spirit. Jose Cuervo is a Mexican brand of tequila.It is the best-selling tequila in the world, [1] with a 35.1% market share of the tequila sector worldwide [2] and a 33.66% share of the US tequila sector as of July 2013. [28], Cuervo offers several pre-made margaritas. After the fermentation and distillation processes, tequila can then be aged in oak barrels, giving it a golden hue. Yes, 100 percent blue agave tequilas (like Patrón and Herradura) are more expensive than the mixto stuff (the most popular of which is Jose Cuervo Especial).But if you’re going to drink tequila, you shouldn’t be wasting your time and money on the low-quality stuff anyway. After the Association of Volleyball Professionals (AVP) tour folded in 2010, the Jose Cuervo Pro Beach Volleyball Series was launched in 2011 by IMG and USA Volleyball with three events across the US, and upped the number to seven in 2012. After Ana Gonzélez Rubio's death in 1934, the estate was left to her niece Guadalupe Gallardo, who died in 1966 and left the estate to her sister, Virginia Gallardo. [13] In 1997, Grand Metropolitan merged with Guinness plc to become Diageo which would be Jose Cuervo's main distributor outside of Mexico until 2013. Visit us and discover the meaning of Mexico around every corner. Passengers aboard! It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas. As a last name Cuervo was the 16,203 rd most popular name in 2010.; How unique is the name Cuervo? [4][5][6] The first Vino Mezcal de Tequila de Jose Cuervo was made in 1795,[7] after Don José Antonio de Cuervo's son José María Guadalupe de Cuervo was granted a permit from King Carlos IV of Spain to produce tequila commercially, following a time of prohibition under King Carlos III. Silver and gold tequilas are two of the five different types of tequila. Travel with us on the most beautiful passenger train in Mexico. If tequila is a product that is not going anywhere anytime soon, Jose Cuervo® is a brand that has proven its name in the industry. [3], In 1758, Don José Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. The Reserva de la Familia añejo was awarded a double gold medal at the 2012, This page was last edited on 4 December 2020, at 23:28. Jose Cuervo is doing us all a solid and creating "Doppledrinkers" to send where you physically can't go yourself. [5][19][12] The occasionally smoky flavors of extra añejo tequilas have been compared to those typically found in brandy and scotch. [10][11] After the death of Don Vincente, Jesús Flores (owner of the distillery now known as La Constancia) took over management of La Rojeña. Jose Cuervo is a Mexican brand of tequila. Out of 6,028,151 records in the U.S. Social Security Administration public data, the first name Cuervo was not present. While still a small market share overall, the relatively high prices of these extra-aged agave spirits, combined with increased consumer interest, means we can now discuss XA tequilas like we do Scotch or Cognac. The Authentic Margarita and Light Margarita varieties contain Cuervo Gold and are 9.95% alcohol by volume. [3] As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, and a fifth of the world's tequila by volume. One of her sons, Juan Beckmann Gallardo, would manage the business. [6], In order for a spirit to be called tequila, it must come from the blue agave plant, a species found only in Jalisco and four nearby regions in central Mexico. José Cuervo. Cuervo Black was a mixto añejo tequila that included sugar cane spirit, aged one year in oak barrels. [41], Beyoncé references Jose Cuervo on her 2016 song "Formation", from her album Lemonade, with the line, "I twirl on my haters, albino alligators / El Camino with the seat low, sippin’ Cuervo with no chaser. Cuervo Silver is shown to be enjoyed on multiple occasions on the Showtime series Dexter (2006–13). How Popular is the name Cuervo? [18] Pure tequila is distilled 100% from the sap of the blue agave plant, while mixto tequilas only need to be at least 51% blue agave in order to legally be called tequila. Silver tequila is clear in color and usually not aged, although it can be aged up to 60 days. The lyric is, "The Cuervo Gold / The fine Colombian / Make tonight a wonderful thing. Two-hundred-nineteen years is a long time in brand terms, and the fact that Jose Cuervo tequila had existed for 67 years before Mexico was even a country puts that in perspective. 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